Levi Strauss & Co., the iconic denim brand, has been a trailblazer in sustainability within the fashion industry. They’ve championed eco-friendly practices by reducing water usage in their denim production through innovative techniques like waterless finishing. Levi’s also emphasizes responsible sourcing of cotton, aiming for sustainable farming practices and supporting initiatives like the Better Cotton Initiative. Additionally, they promote garment durability, recycling programs, and ethical labor practices, showcasing a holistic approach to sustainability that has set standards for the fashion industry.