Gucci, the renowned luxury fashion brand, has been increasingly dedicated to sustainability within the fashion industry. Under the leadership of its Creative Director Alessandro Michele, Gucci has committed to reducing its environmental impact. The brand focuses on sustainable sourcing of materials, including ethical leather and organic cotton, and aims to eliminate hazardous chemicals from its supply chain. Gucci also emphasizes carbon neutrality, setting targets to reduce greenhouse gas emissions and promote circularity by investing in recycling initiatives and minimizing waste. Their efforts signal a significant shift towards more responsible and eco-conscious practices in the luxury fashion sector.